Your Zap website now has a blog feature that you can use to share content, neighborhood updates, and market reports. When you create a post, you can easily share that content on Facebook, or in an email to your database or specific prospects. Tools that drive your network back to your website are always a good thing.
You may be thinking, “I’m not a writer,” or “I don’t have time to start creating content for my website.” And, those are reasonable concerns. Your time is always best spent belly-to-belly with people, and it’s easy to get sucked into feeling like you need to be sitting at your computer creating blog posts. There is a way to do this without it becoming a time suck.
IDEAS FOR EASY CONTENT
The Zap blog, in assistance with dosixfigures.com, has six categories for types of content.
- Top Stories (All posts will display here)
- Cities & Neighborhoods
- Home Buying
- Home Selling
- Tips & Advice
- Real Estate News
You might create 2 or 3 posts that are under Home Buying and Home Selling that answer basic questions. Those categories may not require regular updates or contributions. You can borrow some of that content from your old website in Powerhouse.
Ideas for those those Home Buying and Home Selling categories might be:
- Preparing your home for sale
- Staging tips
- How much do I qualify for?
- Am I ready to buy a home?
Be aware that at this time your Zap site does not have HTML code. That means it currently can’t utilize video, or Slideshare content. That may change down the road, but no HTML for now.
Other Ideas for Quick Content
- Share Ken’s market reports every month. Provide a link to the Dropbox report, and screen capture the Listing Inventory page, as well as written sales. You can post both those jpeg images into your post.
- News related items – FEMA Fact Sheet after Harvey, updates on the Grand Parkway schedule, development of new neighborhoods or shopping centers.
- Do they need assistance in their appealing their valuation with the County Tax Assessor?
- Invitations to participate in a charity like our annual Souper Bowl, Blood Drive or annual backpack drive.
- Specific market updates for your Geographic Farm
- Common industry questions like understanding Zestimates, the value of a Home Warranty, or what to look for when hiring a real estate professional.
If you decide you want to utilize the Blog feature on your site, you’ll want to make sure that you execute consistently. Failure to do so will reflect negatively on your brand. You won’t look like the pro if you have a blog that hasn’t had a fresh entry in 9 months.
The answer to consistency is to create a content calendar, time block and have integrity with those commitments.
How To Blog In Zap
To add a blog section to your website, start by logging into your Zap account at new.myzap.com. Your username will be email@example.com and your password is the same password you use for Greenhouse.
Once logged in, you’ll want to go to the drop-down in the upper right corner, and find ‘Blog’.
Click ‘Write New Post’
You can create a blog post, and give it a great title. You may want to start by writing your post – to do so, click into the field where you see “Start writing your post here!” Above the box you’re typing in, you should see a row of icons and formatting options. You can use these to change the look and format of your text, and to add in links and images.
Click “Change cover photo” in the upper right corner of the screen to upload an eye-catching image that relates to your content. 1263 x 383 or around this resolution is ideal for the blog cover photo! Select a photo from your device (you’ll need to have the rights to use this photo), and confirm that you want to upload it. A cover photo is required to publish the post.
When you are complete, go to the upper right corner and hit ‘publish’. A drop-down menu will appear. You will choose a category and add a location if you so desire. Ken’s market reports might be tagged as ‘The Woodlands,’ for example. You can then preview your post, or hit publish.
Once you hit publish, it will give you a link that you can copy and use in an email to your database or share in any social media channels that you choose to participate in.
It will then be displayed on your website on the right hand sidebar. Your latest post will display.
Don’t hesitate to schedule time with me if you have questions, need ideas, or need additional tech support. Always happy to help.