We’ve all had that moment … you are walking through your new listing opportunity, and you recognize that this is one of the listings that will be a toughie. Maybe the kitchen is in need of a facelift, bathrooms are dated, carpet is worn, and/or the paint needs to be neutralized. Maybe you’ve even taken a listing like this only to watch it expire.
The seller’s could make the changes, but maybe they don’t have the cash on hand, or maybe they don’t want the hassle of finding contractors and managing a renovation. Maybe you have managed renovations in the past. It’s not easy. These all very reasonable things to dread.
In a world that is filled with buyers expecting HGTV types of home buying experiences, and in a marketplace filled with many beautiful, but dated homes, our market is ripe with opportunities.
There really hasn’t been a solution that we could provide, until now.
The Opportunity With Curbio
Better Homes & Gardens Gary Greene has a local partnership with Gary Greene to offer sellers the ability to offer pre-sale home renovations, and defer those costs until closing.
What’s the catch? First, the seller needs to have the equity. Secondly, as the real estate pro, you need to be clear about an as-is sale price estimate, and a renovated sale price estimate. If you have those things, you may be on your way. The Curbio stats on the seller’s return on investment is over 200%. In many ways, this allows your seller an opportunity to ‘flip’ their own home. And, you will have a listing that shows well, and will sell quickly.
Imagine the possibilities … people in your sphere, absentee owners with tenants that have been hard on their properties that they are now ready to sell, expired listings that have tried unsuccessfully to sell, homeowners that you may not even know, but you can see they have equity and may be prime candidates for Curbio when the time comes … the potential is limitless.
The biggest challenge is educating people about the options. It may not be an option your seller opts to use, but it is certainly another arrow in your quiver. And, we can always use this to expand the discussion, and make you the resource for all possible solutions.
Prospecting and Marketing Tools
Sphere and Past Clients
You may have folks in your current network that are thinking about selling that are perfect candidates for Curbio, but even if those folks aren’t planning a move in the near future, they may know someone that is. Maybe they are taking care of elderly parents and need to sell their dated property., or maybe they use home care services you can find in Los Angeles and other cities. Maybe they have a friend or co-worker in the market. Either way – you have tools to reach out to them to let them know.
Sometimes all you have to do is look at the photos from an expired listing to see the problem – condition versus today’s buyer expectations. Below you will have the tools to reach out to them – a letter, a flyer with examples, and a postcard you can customize with your contact information.
Reminder, expired listings often require multiple touches if they don’t immediately re-list. Other touches can include Ken’s market report and later a printed version of the MarketInsight report. Don’t give up!
We all know that being a landlord isn’t easy, and sometimes a tenant that has been hard on a property is enough to make a landlord throw in the towel. And, if they don’t have the cash on hand to renovate their property, it’s an even bigger pain point.
If you curate a list of Absentee Owners that you decide to ‘farm’, Curbio marketing materials can be part of your communications, in addition to Ken’s market report, and a printed MarketInsight. Can you imagine a consistent quarterly marketing plan to that group of 100, 200 or more? For relatively little money, you have a wonderful opportunity to generate more listings from a campaign just like this.
By utilizing the MLS tool ‘Remine’, you can create a custom search in a specific geography (zip code or neighborhood) that you would like to target, and curate a listing of homeowners that have equity. This becomes a mail list that you can ‘farm’. Curbio marketing materials would be part of this farm strategy.
Start by going into the MLS and select ‘Tools’, and then ‘Third Party Tools’.
You can then create a search for in a zip code for example, and then specify years of ownership. You can search by equity if you have the upgraded version of Remine, however it isn’t necessary. The free version will show an estimated equity, as well as the owners mortgage history in the property detail.
The Marketing Resources
CLICK HERE to go to the marketing resources. You will see the letter and the flyer for each system – Remine, Sphere, Expired, and Absentee Owners.
There is also a postcard HERE in Canva. You can personalize it in Canva, or you can send it to HappyFox to request they personalize it. Once completed, you will want HappyFox to load the postcard into Express Docs (Print Marketing Center) in the Greenhouse. You can place your order to have them delivered to the office for mailing.
You Have A Curbio Candidate – What Next?
Ideally, before you have someone that asks you about it, you’ll want to make sure you are armed with the information you need to know about the process. You’ll also want to be Certified.
Go to this site (https://www.curbio.com/gary-greene/) and watch the 3 videos midway down on the website.
After you complete the videos, there is a very quick survey to complete the certification process.
Take Advantage Of This All Pro Differentiator
In a competitive market like ours, you want to make sure you have the tools to differentiate yourself from the competition. Fortunately, the BHG Gary Greene partnership with Curbio can absolutely be one of those tools. Make the most of it by incorporating it into your lead generations systems!
To your continued success!