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Talking Points
Positive news. Listing Inventory (selection) is equal to last year. This is positive because inventory is not piling up. Less inventory is better for sellers, listing agents and the market in general. Current Listing inventory levels offer buyers an excellent selection.
Listings placed under contract this November were down just slightly compared to November 2017.
I’m proud to report that while the collective (all brokers combined) number of listings placed under contract were down 7% in November, our collective team sales were up just over 20%⭐️
Our real estate market can be defined as healthy, stable and normal.
Our real estate market is fueled by a bundle of positive external stimulus factors.
Factors like positive economy growth, low unemployment, stable oil prices, strong consumer confidence, and large corporate relocation in-mass-group-moves into our area. An example of an in-mass-group-move would be Exxon/Mobil moving thousands of home buyers into the area over the past few years.
Currently missing from our bundle of positive external stimulus factors is large corporate relocation in-mass-group-moves into our area.
In a Normal and Stable Market the majority of activity is made up of buyers and sellers making Elective Moves. Choosing to move up, down, sideways, into and out of the area at their own pace on their own terms.
Elective Movers make their decisions and choices based on finding the perfect property. In the right condition. In the right location. Fair price. Elective Movers are super selective, shopping and buying at their own pace.
What’s all this mean. . .
Buyers. . .
Selection and buying conditions are excellent.
Sellers. . .
Aggressive marketing efforts will win. Half hearted efforts will fall flat.
Supreme interior and exterior merchandising is a must.
The quality and depth of your marketing and promotional strategy is more important than ever.
Give-it-away pricing is not required! Competitive pricing is!!
Serious sellers are matched with serious buyers every day.
Real Estate Agents. . .
In a Normal, Health and Stable Market the strong thrive and the weak wilt.
There are fewer listing and selling opportunities. There are more opportunities to out hustle and out perform less committed competitions.
Winning requires above average effort, extreme followup and follow through and close communication and contact with everyone.
Positive energy, attitude, professional leadership and All In mentality and bias towards swift and consistent execution is required if you want to succeed.
Take a look at these and let me know if you have any questions or I can be helpful📲
Listing Inventory Month-By-Month.
2018 | Listings By Month and Price Range
2017 | Listings By Month and Price Range
Listings Placed Under Contract (Sales).
2018 Sales By Month and Price Range
2017 Sales By Month and Price Range
Months Supply Of Inventory By Price Range.
In Conclusion:
Buyers. . .
Selection and buying conditions are excellent.
Sellers. . .
Aggressive marketing efforts will win. Half hearted efforts will fall flat.
Supreme interior and exterior merchandising is a must.
The quality and depth of your marketing and promotional strategy is more important than ever.
Give-it-away pricing is not required! Competitive pricing is!!
Serious sellers are matched with serious buyers every day.
Real Estate Agents. . .
In a Normal, Health and Stable Market the strong thrive and the weak wilt.
There are fewer listing and selling opportunities. There are more opportunities to out hustle and out perform less committed competitions.
Winning requires above average effort, extreme followup and follow through and close communication and contact with everyone.
Positive energy, attitude, professional leadership and All In mentality and bias towards swift and consistent execution is required if you want to succeed.
Take a look at these and let me know if you have any questions or I can be helpful📲
Click HERE To view/download/print/share the full market report info.
About ken@kenbrand.com
Ken is the General Sales Manager for The Woodlands Area Marketing Center for Better Home And Gardens Real Estate Gary Greene.
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Paradox. Surprise. Uncommon Sense. Irony. ELBs. Impressions. Observations. Less Blah Blah-More Ah-Ha.
If I can be helpful, call, text or eMail - Ken Brand | 832-797-1779 | Ken@KenBrand.com.
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