The annual property tax issue is a perfect example of the kind of opportunities that so many agents often miss, but it is the very opportunity that if taken advantage of properly will set you apart from your competition.
Who is your competition? Other brokerages? Other agents? Really, it is the other real estate agents your friends already know. They may know that you are a real estate agent, but if they have four people in their social network that are Realtors, why would they think of you as their Realtor?
My answer … you act like it. You act like their Realtor in between the times they think they need one. Your competition is your own extended network. So many agents ask me, ‘How can I position myself as their Realtor when they don’t even need one yet?
The Property Tax Reassessment|Protest gives you an annual opportunity to show up as THE Realtor for your past clients. That is obvious. But, even your sphere … this is your annual opportunity to say that when you have issues related to your real estate, ‘I am your go-to person’. This is the way to become their Realtor before they need you. This is how you become the person they turn to when a real estate opportunity arises.
Script for Email
I understand that you may have recently received a notice about a potential increase in your property taxes. It’s never fun to see the taxable amount increase. The good news is that I’m available to assist you in determining your property valuation, or how you might file a Notice of Protest.
According to state law, if your appraisal district appraises your property higher than the valuation you had in the previous year, the state requires that the appraisal district notify you by May 1 (April 1 if your property is a residential homestead).
You do have the right to file a Notice Of Protest with the Appraisal Review Board (APR) if you’re dissatisfied with the valuation.
I wanted to reach out today for a few reasons:
If you need to file a Notice of Protest, you can find those documents here.
If you want more general information about the Property Tax Remedies, you can find that here.
If you need to get an assessment of the value of your home based on your neighborhood market statistics to submit, just give me a call or text as time permits.
Don’t be reluctant to call, text or email. This is what I do.
As always, it’s a pleasure to be your real estate resource and I look forward to talking.
Script|Conversation for Follow Up Calls
Agent: Hey Joe … Just following up on the email I sent earlier this week. Did you get the property valuation for the county tax assessor?
Unhappy with their property tax increase.
Joe: I got that email.I was going to call you about that. Seems a little high.
Agent: That’s why I’m calling. If you guys want to go through the process of protesting that valuation, I’d be happy to pull together some local stats for you. Would that be helpful to you?
If the property tax increase is acceptable.
Joe: Thanks. Yeah we got that email. We did see an increase but we weren’t surprised by it.
Agent. I’d be happy to review the valuation you received with what some of our market records. Would that be useful to you?
Agent: Great. Can you share with me the tax assessors information? I’ll do some research and make sure it’s in alignment with what we are seeing in your neighborhood.
If the property tax notice shows no increase.
Joe: Yeah, thanks for your email. We were pleased to see very little increase this year.
Agent: Great to hear that.
By the way, do you have anyone that you know that is struggling with their new assessment? What would be the best way for me to reach out to them to support them in their appeals with the County?
Thanks so much, Joe! (How’s the family chat) I’m still here for you. Don’t hesitate to reach out when you have questions. Give my best to (spouse/significant other/kids).