STEP ONE
Take every single homeowner that you know in your sphere or past client list. Get a total. Divide that number by 12.
Assign them an anniversary month, whether or not you actually sold them that home. (If you have past buyers, assign them their actual anniversary month).
STEP TWO
Set 12 appointments in your calendar, or 24 if you have enough that you need to split them into 2 appointments a month.
In each appointment, list the names of each member of your sphere or your past client. Set the color of the appointment to indicate that it’s Lead Generation time, and set it to recur annually. Schedule time for this action NOW:-)
STEP THREE
Let Linsey and Ken know you’ve completed the set-up for your Anniversary CMA System with an email.
STEP FOUR
Run a comparative market analysis (CMA) for each homeowner during their ‘anniversary’ month. Click HERE to view/review instructions on how to quickly create your Quick Matrix CMA.
In a large, manila envelope, MAIL them their CMA with the following handwritten note:
“You guys may not be planning on making a move, but with all that is happening in our local real estate market, I thought you might be interested in what’s happening with your neighborhood. If you ever have any real estate questions, I’m still here for you! Warmly, Linsey”
Congratulations on committing to All Pro prospecting. You’re creating a prospers future for yourself. Keep up the good work:-)
About Linsey Ehle
Linsey is the Career Development Coach at Better Homes & Gardens|Gary Greene in The Woodlands and Magnolia markets. Previously a broker/owner in Southern California, as well as a coach for Tom Ferry, Linsey is here to support the careers of both new and seasoned agents. Whether the goal is to launch a successful real estate career, increase production, or help agents create efficiencies, Linsey is committed to helping the Gary Greene team achieve their individual objectives.
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