It’s one thing to plan your income goals, and the number of transactions you’ll need to achieve those goals, as we talked about in Business Planning 1. It’s another thing entirely to plan where they will come from.
Many agents show up in their life as an agent with an income goal, but they lack a path to get there. The second element of the plan is to consider the past sources of business, and think about the possible sources for the upcoming year.
Even if you are brand new to real estate, you can make some educated guesses as to some potential sources of business based on the strength of your social network, your financial resources to invest in marketing oppportunities, the time you have to invest in proactive lead generation. Sometimes it starts with sweat equity, until you have check equity. If you need help with the guess-timating of business sources, reach out. That’s what we are here for.
This Google Doc will allow you to brainstorm and plan for potential sources of business. The following tutorial will walk you through how to make the most out of the form.