Follow-Up Calling the people who have received your “I’ve partnered with Gary Greene Realtors” announcements is the first critical step in creating “Top of Mind Awareness”. The most important thing when building a prosperous business.
Your first call/personal contact is designed to inform everyone that you are open for business, discover-uncover-collide with immediate sell, buy or lease opportunities. And it’s the beginning of your Top Of Mind Awareness campaign.
Step One: Mail your announcements, including one to yourself. When you receive your announcement in the mail, go to Step Two.
Step Two: Set a goal for how many personal contacts you will make per day. Set an appointment with yourself in your calendar to complete your Checking In conversation calls. A minimum of ten. Pick up the phone and make conversational contact. The faster you are, the more persistent and committed you are (you wanna be prosperous PRO right?), the more successful you will be!
Step Three: When they answer, you might use a dialogue similar to this.
They Say: Hello
You Say: Hi (their name), this is (Your Name). I know you’re busy, do you have a couple of quick moments? (Always provide an opportunity for a graceful exit.)
They Say: Yes.
You Say: Great. I wanted to check in with you. I’m launching a new Real Estate Business and I’ve chosen Better Homes And Gardens Real Estate Gary Greene as my business partner. I wanted to make sure you my friends had my updated contact numbers, so I sent everyone an announcement in the mail. I included you and I wanted to check in to see if you received it?
They Say: Yes.
You Say: Great, if I can ever be helpful to you and yours don’t hesitate to call on me. Continue the conversation like a normal catching up conversation. How are you? How’s the family? What’cha been up too, etc.
Step Four: After your call sessions send a handwritten “note card”, with 2 business cards to each person you talked to.
Step Five: In your “contact manager” note the date of contact and any relevant information which will aid in making your follow-up contact unique.
What to say if you get Voice Mail
Short and Simple: “Hi, Ken Brand calling and checking in. I’ll touch base again later. Thanks and have a great day.”